ASEAN Enterprise Innovation Market Overview
78.5% of enterprises indicate that a moderate to significant investment in AI is necessary just to stay competitive in their industry
Enterprises are focusing on customer-facing applications for AI prioritisation and taking an ROI-related approach:
Evaluating AI Projects for Cost and ROI (54.7%)
Implementing Robust Data Privacy and Security Measures (52.4%)
Monitoring Regulatory Challenges (51.5%)
In Malaysia, the Top 3 Challenges in Digital Transformation include:
Lack of Talent and Expertise to Execute on Vision (50.0%)
Legacy IT Infrastructure and Systems (47.2%)
Organisational Complexity and Silos (43.5%)
Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?
The 2024/2025 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges,
and investment trends driving over 900 business and tech leaders across the region.
Looking for more insights into how businesses are driving innovation
while overcoming the challenges reshaping ASEAN?
Agenda
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Theme: Elevating Experiences: Designing with Intelligent Agents
Guided sprint to turn priority challenges into pilot concepts.
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Theme: “Orchestrating Growth: Scaling Innovation Together”
Group Presentations & Feedback session
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Theme: Empowering Teams: Uncovering the Real Barriers
Explore what’s holding back creativity, personalisation, and productivity in CX today.
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Orchestrating Growth with Agentic AI
Empowering Teams, Elevating Experiences
