ASEAN Enterprise Innovation Market Overview
Investment Momentum
In 2024, 78.5% of enterprises said they would require at least moderate investment in AI to stay competitive
By 2025, that figure rises to 81.3%, with more companies classifying their approach as significant rather than moderate
While adopting AI, ASEAN Enterprises indicate the following priorities:
In Thailand, the Top 3 Challenges in Digital Transformation include:
Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?
The 2025/2026 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges, and investment trends driving over 900 business and tech leaders across the region.
Looking for more insights into how businesses are driving innovation while overcoming the challenges reshaping ASEAN?
Organisational complexity and silos (37%)
Lack of talent and expertise to execute on vision (36%)
Legacy IT infrastructure and systems (35%)
