Vietnamnet | 13 May 2025

A growing number of small business owners in Vietnam are building their own websites - referred to as “digital storefronts” - using the national “.biz.vn” domain as a way to reduce reliance on third-party e-commerce platforms and gain more control over branding, sales, and customer interaction.

Launched in May 2024, the “Online Presence with the .vn Domain” program offers newly established businesses and sole proprietors one year of free domain registration under biz.vn, along with associated services such as website hosting and email.

According to VNNIC Director Nguyen Hong Thang, the initiative has already added around 100,000 new “.vn” domain names - pushing the national total to over 660,000. Vietnam now ranks second in ASEAN, 10th in Asia-Pacific, and 40th globally in terms of national domain registrations.

As fees and algorithm changes on social media and e-commerce platforms increase, many business owners are opting to build independent online channels. Owning a domain like “.biz.vn” allows businesses to maintain greater control over brand identity, customer data, and long-term growth strategies.

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