ASEAN Enterprise Innovation Market Overview
78.5% of enterprises indicate that a moderate to significant investment in AI is necessary just to stay competitive in their industry
Enterprises are focusing on customer-facing applications for AI prioritisation and taking an ROI-related approach:
Evaluating AI Projects for Cost and ROI (54.7%)
Implementing Robust Data Privacy and Security Measures (52.4%)
Monitoring Regulatory Challenges (51.5%)
Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?
The 2024/2025 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges,
and investment trends driving over 900 business and tech leaders across the region.
Looking for more insights into how businesses are driving innovation
while overcoming the challenges reshaping ASEAN?
Agenda
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AI Through the Ages
Core Principles Behind Trusted AI
Trusted AI with clear data practices, content authenticity, and strong data integrity
Scaling Through Partnerships in your Agentic AI journey
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How AI is reshaping creativity, personalisation, and productivity in customer experience
Real-world success stories and responsible AI in action
Intelligent agents for CX: freeing teams to focus on strategy and innovation
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Orchestrating Growth with Agentic AI:
Empowering Teams, Elevating Experiences
