Key Themes:

• Data-Powered Personalization: Tailoring property and lifestyle experiences through intelligent customer insights.

• O2O Real Estate Journeys: Seamlessly integrating online and offline channels in real estate discovery and transactions.

• Real Estate Innovation Strategy: Digitally transforming the full customer lifecycle—from acquisition to loyalty.

2025 ASEAN Enterprise Innovation Awards Finalist Showcase:

Villaggio Privilege Club

• Abdullah Sayeed Asraf, Center Head, Summarecon Villaggio Outlets.

UEM Sunrise: Pioneering a New Era of Homebuying

• Hasniza Mohamed, Director Of Digital & Innovation Technology, UEM Sunrise Berhad.

“The1 BIZ” The Innovation Marketing Intelligence Platform

• Wattinaporn Banthuchai, Head Of Customer Strategy & Engagement Central Pattana Plc.

Vinhomes O2O

• Loi Vo, CTO, Vinhomes JSC.