Vietnam’s tourism sector accelerates with AI

​Hanoi (VNA) – In recent years, Vietnam’s tourism sector has posted steady gains in revenue and arrivals, but to boost competitiveness and ensure sustainable growth, the “smokeless industry” is shifting towards technology-driven, value-based development, with artificial intelligence (AI) emerging as a key catalyst for breakthroughs.

In practice, AI is increasingly embedded in how travellers plan, explore and experience their journeys, especially among younger tourists. A survey by Booking.com shows that 99% of Gen Z use AI before trips, with 42% receiving personalised recommendations and 40% researching destinations and timing. During their journeys, many continue using AI to translate languages, signs and menus (53%) or access information on heritage sites and museums (47%).