Key Themes:

• B2B Digital Commerce Revolution: How AI-powered platforms are transforming traditional wholesale-retail relationships.

• Visual AI for Shelf Intelligence: Applying image recognition to optimize retail execution, shelf compliance, and in-store performance.

• Loyalty Through Data-Driven Personalization: Turning first-party data and AI insights into smarter, more adaptive loyalty experiences.

2025 ASEAN Enterprise Innovation Awards Finalist Showcase:

Appwards Kasosyo as B2B WS to RT E-Ordering Platform in the Philippines

• Mabelle Zinah Corpuz-Tan, Manager of Wholesale Channel, PMFTC INC.

Analyze Shelf Execution through Image Recognition

• Pattanaorn Tangkapaisarn, Information Technology Director, Procter & Gamble.

The 1 – AI-Powered Data & Insights-Driven Loyalty Transformation

• Jiradej Ekthumrong, Data Analytics Principal, The 1, Central Group.