Thailand 2026: Adapt with AI or Be Left Behind

By 2026, AI is no longer hype but a necessity. Thai businesses must adopt agentic AI, upskill, and collaborate to compete globally or risk being left behind.

The year 2026 marks a watershed moment for artificial intelligence. Across the Asia-Pacific region, expert consensus shows AI is rapidly transitioning from an experimental technology into a concrete profit engine. For businesses, it is no longer a tool for incremental efficiency gains but the core determinant of competitive advantage. This technological shift, fraught with immense financial risk and concerns of a potential "AI bubble", presents a stark, make-or-break opportunity for Thai businesses: embrace AI with purpose to compete on the global stage, or risk being rendered obsolete.