RM500 FOR 20 MINUTES OF YOUR TIME

AIBP ENTERPRISE INNOVATION SURVEY 2026

So why is the CX gap still so wide?

Malaysian enterprises know more about their customers than ever.

AIBP is conducting the largest enterprise innovation survey across ASEAN. We want to hear from professionals in Malaysia working at the frontier of digital transformation — and we're making it worth your time.

🇲🇾 Malaysia

Your time is worth something.

Limited to the first 50 qualified respondents. All participants are entered into all applicable lucky draws. Register Interest below.

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RM 500 Grab Voucher

Every qualified respondent gets a RM500 Grab voucher. No draw needed — it's yours..

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Complimentary Roundtable Pass

Be considered for a complimentary seat at the Accelerating Customer Growth closed-door networking session on April 8.

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C&E Passes

Enter the draw to win complimentary passes to AIBP Conference & Exhibition Malaysia 2026.

What Malaysian enterprise leaders are telling us
The numbers reveal a consistent pattern: enterprises are investing heavily in tools that look inward — efficiency, automation, analytics — while customer outcomes keep slipping down the priority list. This is the gap.

DEFINING SUCCESS IN INNOVATION INITIATIVES

Operational efficiency
82.4%
Cost savings
68.1%
Customer satisfaction
67.8%

PRIORITY APPLICATIONS FOR ENTERPRISE DEVELOPMENT

Dashboard & analytics
82.4%
Workflow automation tools
68.1%
Web applications
67.8%
When efficiency outranks experience, the gap widens — no matter how much data you collect.

Shape the data behind Malaysia's CX story

The survey takes 20 minutes. Your responses feed directly into the AIBP 2026/27 ASEAN Enterprise Innovation Report — the most referenced enterprise dataset in the region.

900+

Survey respondents in 2025

5

ASEAN markets covered

12+

Years of ASEAN Data

Ministry of Digital Ministry of Investment MDEC MIGHT

Malaysian AIBP Activities have been supported by:

Shaping the future of enterprise innovation in ASEAN

Since 2013, AIBP has connected enterprise leaders, technology vendors, and government bodies driving digitalisation across Southeast Asia. Our annual survey delivers the region’s most cited insights on digital transformation priorities, challenges, and investments.

Your 20 minutes will contribute to how ASEAN understands innovation in 2026, with selected insights featured in the AIBP Annual Innovation Report.

For Malaysia 2026, we’re focusing on AI adoption, cybersecurity, workforce digitalisation, and public–private collaboration—topics that will shape conversations at the AIBP Conference & Exhibition. If you’re involved in shaping enterprise decisions, we want to hear from you.

See what last year's respondents told us.

Insight from Malaysia’s Industry Leaders

Our Process

What to Expect in 4 Simple Steps

1
Register your interest
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Share your details

Tell us your role, organisation, and contact information.

2
We review your profile
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Qualification check

We assess if your profile aligns with our target audience.

3
Schedule a conversation
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20-minute session

Pick a time for a short Zoom or in-person discussion.

4
Receive your rewards
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Reward & opportunity

Receive your Grab voucher and potential conference invite.

Are you the right fit?

CMO / Marketing Lead

Chief Marketing Officer, VP of Marketing

Business Unit Head

Head of Digital Banking, Head of Digital & Physical Channels, Head of SME Banking, Head of Digital Products

Customer Experience Head

Head of Customer Relationship Management

Revenue / Commercial Head

Chief Revenue Officer, Head of Commercial Strategy, Head of Sales, Head of Business Development, Head of Partnerships

Digital & Innovation Team

Digital Transformation Lead, Innovation Manager, Chief Digital Officer, Head of Product & Innovation

We're looking for professionals who are in or close to where enterprise technology decisions get made. If you recognise yourself below, we'd like to hear from you.

Get in touch.

aibp@industry-platform.com
(+65) 6733 - 1107

For the latest ASEAN Digitalisation Updates, connect with AIBP