Original content drawing on use cases and best practices featuring analyses and insights from key stakeholders in Southeast Asia. Each report places focus on either a market in the region, or a vertical industry and revolves around the central theme of innovation & technology

AIBP Reports are distributed to enterprise end users and government agencies in Southeast Asia. They are also made available on the AIBP Online Content Library
The reports allow business leaders to keep abreast with the latest developments within their markets of interest, and to evaluate their level of competitiveness
AIBP’s network of the region’s leaders in innovation provide insights for the content included in our reports. This supplements secondary research

25/26 AIBP ASEAN Enterprise Innovation Market Overview Report

Southeast Asian markets are amongst the fastest growing economic regions globally. We’ve published the AIBP ASEAN Enterprise Innovation Market Overview annually since 2016.

In the latest AIBP ASEAN Enterprise Innovation Survey, over 900 IT and business leaders across Southeast Asia share their transformation priorities. Here’s what’s reshaping the region:

Cost Efficiency Tops the Agenda: 80% of ASEAN enterprises prioritise cost reduction and operational efficiency as the core focus for digital transformation.
Innovation as a Priority: 56% are prioritising Innovation in Products, Services & Business Models
AI Investment on the Rise: From 34% in 2020 to 69% of ASEAN enterprises in 2025 – investment in AI is crucial to stay competitive over the next three years.

Pre register to be the first to access the report in November 2025