ASEAN Enterprise Innovation Market Overview
Investment Momentum
In 2024, 78.5% of enterprises said they would require at least moderate investment in AI to stay competitive
By 2025, that figure rises to 81.3%, with more companies classifying their approach as significant rather than moderate
While adopting AI, ASEAN Enterprises indicate the following priorities:
For Supply Chains, the risks of disruption has increased, and technology innovations, like AI, have outpaced most businesses’ ability to adopt it. With ASEAN’s GDP structure being trade reliant, how do companies harness AI to build anti-fragile supply chains.
Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?
The 2025/2026 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges, and investment trends driving over 900 business and tech leaders across the region.
Looking for more insights into how businesses are driving innovation while overcoming the challenges reshaping ASEAN?
Agenda
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Kulwipa Piyawattanametha
Managing Director, SAP Indochina
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Gain insights into SAP roadmap and strategy to support businesses with the latest Business Suite and Supply Chain Management innovations.
Adam Peanna
RVP & Head of Supply Chain Management Customer Advisory, SAP APAC
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Get a first hand look at the next-gen supply chain management innovations powered by AI in this live-demo.
Rotjana Pengklay
Solution Advisor Senior Specialist, SAP Thailand
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Moderated by Yue Yeng Fong (YY), Vice President, Stakeholder Engagement, ASEAN Innovation Business Platform (AIBP)
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Lead by Yue Yeng Fong (YY), Vice President, Stakeholder Engagement, ASEAN Innovation Business Platform (AIBP)
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The Anti-Fragile Supply Chain
Unlock Innovation and Optimise Efficiency in Operations
10 March 2026
09:00 - 13:30 HRS
The St. Regis Bangkok, Rajadamri 2
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