ASEAN Enterprise Innovation Market Overview

78.5% of enterprises indicate that a moderate to significant investment in AI is necessary just to stay competitive in their industry

Enterprises are focusing on customer-facing applications for AI prioritisation and taking an ROI-related approach:

  1. Evaluating AI Projects for Cost and ROI (54.7%)

  2. Implementing Robust Data Privacy and Security Measures (52.4%)

  3. Monitoring Regulatory Challenges (51.5%)

While AI, Big Data, and Automation are top investment priorities in Thailand— 31.2% of Thai enterprises highlighting that unclear investment returns as one of the top challenges in adopting digital transformation

Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?
The 2024/2025 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges,
and investment trends driving over 900 business and tech leaders across the region.

Looking for more insights into how businesses are driving innovation
while overcoming the challenges reshaping ASEAN?

Access Report

30 October 2025 Agenda

    • Innovation Overview: Thailand vs ASEAN

    • Sectoral Highlights

    • AI Readiness, ESG, Data & AI

    • Spotlight on CyberSecurity

    • Strengthening Digital Trust: Privacy, Ethics & Responsible AI

    • Future of Work: Secure Collaboration, Digital Identity & Zero Trust

7 November 2025 Agenda

  • Securing Mobile Apps for Thailand’s Enterprises: Modern Threats and Protection Strategies

    • Securing What Matters: Building the Trust Foundation for Success

    • Overcoming Barriers: Scaling App Protection Across the Enterprise

    • Co-Creating the Future: Practical Steps and Collaboration for Sustainable Security

AIBP Executive Briefings:

2025/2026 Overview,

AI & Data, and Cyber Resilience

Eastin Grand Hotel Phayathai Bangkok

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