ASEAN Enterprise Innovation Market Overview

78.5% of enterprises indicate that a moderate to significant investment in AI is necessary just to stay competitive in their industry

Enterprises are focusing on customer-facing applications for AI prioritisation and taking an ROI-related approach:

  1. Evaluating AI Projects for Cost and ROI (54.7%)

  2. Implementing Robust Data Privacy and Security Measures (52.4%)

  3. Monitoring Regulatory Challenges (51.5%)

While AI, Big Data, and Automation are top investment priorities in Thailand— 31.2% of Thai enterprises highlighting that unclear investment returns as one of the top challenges in adopting digital transformation

Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?
The 2024/2025 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges,
and investment trends driving over 900 business and tech leaders across the region.

Looking for more insights into how businesses are driving innovation
while overcoming the challenges reshaping ASEAN?

30 October 2025 Agenda

Relevant for: CIO, CISO, CTO, Head of Risk, Data Governance, and Digital Transformation, Head of Application, Head of DevOps, Legal/Compliance officers…

7 November 2025 Agenda

Relevant for: CIO, CTO, CISO, Security Architect, Head of Application Security, Head of IT, Senior IT Manager, DevSec, DevSecOps

AIBP Executive Briefings:

2025/2026 Overview,

AI & Data, and Cyber Resilience

Eastin Grand Hotel Phayathai Bangkok

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