ASEAN Enterprise Innovation Market Overview

78.5% of enterprises indicate that a moderate to significant investment in AI is necessary just to stay competitive in their industry

Enterprises are focusing on customer-facing applications for AI prioritisation and taking an ROI-related approach:

  1. Evaluating AI Projects for Cost and ROI (54.7%)

  2. Implementing Robust Data Privacy and Security Measures (52.4%)

  3. Monitoring Regulatory Challenges (51.5%)

While AI, Big Data, and Automation are top investment priorities in Thailand— 31.2% of Thai enterprises highlighting that unclear investment returns as one of the top challenges in adopting digital transformation

Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?
The 2024/2025 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges,
and investment trends driving over 900 business and tech leaders across the region.

Looking for more insights into how businesses are driving innovation
while overcoming the challenges reshaping ASEAN?

Access Report

30 October 2025 Agenda

Relevant for: CIO, CISO, CTO, Head of Risk, Data Governance, and Digital Transformation, Head of Application, Head of DevOps, Legal/Compliance officers…

  • Item description
    • Innovation Overview: Thailand vs ASEAN

    • Sectoral Highlights

    • AI Readiness, Cybersecurity, ESG

    • Spotlight on Data & AI

  • Item description
  • Relevant if you are leading AI applications, quality assurance, automation, or software testing

    • Strategies for effective enterprise integration of AI solutions

    • Overcoming workforce resistance to AI through agile and responsible implementation

    • Measuring ROI based on efficiency improvements, risk reduction, and enhanced customer experiences

    • Innovation Overview: Thailand vs ASEAN

    • Sectoral Highlights

    • AI Readiness, ESG, Data & AI

    • Spotlight on CyberSecurity

  • Relevant if you are leading cybersecurity and data security initiatives

    • Strengthening Digital Trust: Privacy, Ethics & Responsible AI

    • Future of Work: Secure Collaboration, Digital Identity & Zero Trust

7 November 2025 Agenda

Relevant for: CIO, CTO, CISO, Security Architect, Head of Application Security, Head of IT, Senior IT Manager, DevSec, DevSecOps

  • Securing Mobile Apps for Thailand’s Enterprises: Modern Threats and Protection Strategies

  • Relevant if you are in charge of mobile application and secure development

    • Securing What Matters: Building the Trust Foundation for Success

    • Overcoming Barriers: Scaling App Protection Across the Enterprise

    • Co-Creating the Future: Practical Steps and Collaboration for Sustainable Security

AIBP Executive Briefings:

2025/2026 Overview,

AI & Data, and Cyber Resilience

Eastin Grand Hotel Phayathai Bangkok

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