In 2024, 78.5% of enterprises said they would require at least moderate investment in AI to stay competitive.
By 2025, that figure rises to 81.3%, with more companies classifying their approach as significant rather than moderate
ASEAN Enterprise Innovation Market Overview
Top 3 Priorities in ASEAN when Investing in Digital Transformation Projects:
Cost Optimisation and Operational Efficiency (80.2%)
Innovation in Products, Services & Business Models (55.8%)
Enhancing Customer Experience and Engagement (49.1%)
In Malaysia, the Top 3 Challenges in Digital Transformation include:
Lack of talent and expertise to execute on vision (45.7%)
Legacy IT Infrastructure and Systems (44.6%)
Return on investment is not clear (39.1%)
Agenda
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Participants:
Lead (Enterprise Data Governance) at Tenaga Nasional Berhad
IT Strategy and Governance Lead, Bank Negara Malaysia
Data Quality Head, RHB
Senior Vice President, Data and Analytics, Bank Muamalat
Head of Field Operations Support & Governance, Celcom Digi
Head of Business Insights, Celcom Digi
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Participants:
Chief Technology Officer, AEON Malaysia
Head, IT Strategy and Architecture, CelcomDigi
Vice President, Enterprise Architect, MNRB Holdings Berhad
Vice President, Infotech, Digitalisation, Hibiscus Petroleum
Deputy Chief Digital Officer, Johor Corporation
Vice President, PMO and Transformation, CIMB Group
Group Chief Digital Officer, RHB Bank
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Participants:
Chief Customer Experience from TM Technology Services
Group Group Chief Information Officer, Bank Kerjasama Rakyat
VP, PMO and Transformation from CIMB Bank
Head Innovation COE / Head Data Management from Hong Leong Bank
Head of Digital Platforms, Bursa Intelligence
Head of Digital from Petronas
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AIBP Executive Briefings:
13 January 2026
09:30 - 15:30 HRS (GMT+8)
InterContinental Kuala Lumpur, Malaysia
2025-2026 Insights, AI & Data, and Cyber Resilience
For the latest ASEAN Digitalisation Updates,
connect with AIBP
AIBP Insights
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Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?
The 2025/2026 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges,
and investment trends driving over 900 business and tech leaders across the region.
Looking for more insights into how businesses are driving innovation
while overcoming the challenges reshaping ASEAN?
