ASEAN Enterprise Innovation Market Overview

Investment Momentum

In 2024, 78.5% of enterprises said they would require at least moderate investment in AI to stay competitive

By 2025, that figure rises to 81.3%, with more companies classifying their approach as significant rather than moderate

While adopting AI, ASEAN Enterprises indicate the following priorities:

For Supply Chains, the risks of disruption has increased, and technology innovations, like AI, have outpaced most businesses’ ability to adopt it. With ASEAN’s GDP structure being trade reliant, how do companies harness AI to build anti-fragile supply chains.To ensure text does not overlap when the window is minimised, follow these guidelines:

Artificial Intelligence may steal the spotlight, but what are the other technologies reshaping the region’s future?

The 2025/2026 ASEAN Enterprise Innovation Market Overview report uncovers the priorities, challenges, and investment trends driving over 900 business and tech leaders across the region.

Looking for more insights into how businesses are driving innovation while overcoming the challenges reshaping ASEAN?

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Agenda

Thorsten Vieth
Sales Director, PT SAP Indonesia
Global supply chains continue to face persistent shocks, including economic uncertainty, volatile energy costs, and rising cybersecurity threats. Building resilience now depends on how effectively organizations sense, interpret, and respond to risk in real time. This IDC session examines, through market insights, how AI is transforming supply chain strategy by providing predictive visibility, intelligent orchestration, and accelerated recovery from disruptions. Drawing on insights from IDC’s 2025 Supply Chain Survey, the discussion will highlight how leading enterprises are leveraging AI to connect planning, logistics, and execution across ecosystems. Attendees will gain insight into how data-driven orchestration and intelligent automation can help navigate economic, operational, and digital risks, transforming uncertainty into a foundation for long-term resilience and competitive advantage.
Stephanie Krishnan
Associate Vice President, IDC Asia Pacific
Adam Peanna
RVP & Head of Supply Chain Management Customer Advisory, SAP APAC
Malachy Martin
Senior Director, SAP Supply Chain Management, Global Domain Advisory
This discussion explores how Southeast Asian supply chains, especially in Indonesia, are evolving through integration and digital orchestration to overcome complexity and fragmentation. The session highlights how consolidating systems and data improves visibility, agility, and risk response, enabling companies to scale efficiently amid volatile markets. The conversation also addresses the operational and cultural challenges enterprises face when scaling digital supply chain initiatives, emphasizing practical strategies for leadership, cross-team collaboration, and supplier engagement.
Moderator: Yue Yeng Fong, Vice President, AIBP
- Stephanie Krishnan, Associate Vice President, IDC Asia Pacific
- Rateesh Trakroo, Head of Supply Chain Management, SAP India and Southeast Asia
- Liher Urbizu, President and Managing Director, SAP Southeast Asia
- Juan Jose Caldera Barboza, VP Supply Chain Innovation, Paragon Technology and Innovation
- Elim Sritaba, Chief Sustainability Officer, APP Group
This exercise invites participants to dive deep into key business functions—Forecasting, Procurement, Supplier Collaboration, Manufacturing, Inventory, Transportation, Asset Management, and R&D—to uncover hidden frictions that slow down operations. By identifying technology glitches, process bottlenecks, and people-related challenges, teams can spot opportunities where AI and automation can drive real impact. The goal is to reveal actionable insights that pave the way for smoother workflows, faster decisions, and a smarter, more resilient supply chain.
Facilitator: Yue Yeng Fong, Vice President, AIBP